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Fig. 5 | Decision Analytics

Fig. 5

From: A novel cost-sensitive framework for customer churn predictive modeling

Fig. 5

Comparison of the distribution of the churn rate and the average unitary cost (C u =C 0/N) of each dataset with respect to the Total set. It is observed that the cost-sensitive sampling procedures have an average unitary cost much higher than the other sets, also showing why a simple under-sampling procedure of the dataset does not take into account the costs

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