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Table 6 Third iteration model formulas

From: A goal-oriented, business intelligence-supported decision-making methodology

Formula

Target KPI

Source KPIs

2 × MC/10

Store traffic

MC: Marketing cost

floor(MC/3.67)

Number of consigners

MC: Marketing cost

floor(1.76 × NC)

Number of drop-offs

NC: Number of consigners

365 × 8 × NSPD

Staff total work hours

NSPD: Number of staff per day

STWH/TNS

Work hour per staff

STWH: Staff total work hour

TNS: Total number of staff

STWH × 8 + STWH × 4

Staffing cost

STWH: Staff total work hour

$8 per hour + $4 overhead

STWH × 1.5

Number of products available for customers

STWH: Staff total work hour

StaffC + MarketingC + StoreC + R × 0.6 + OBI

Costs

StaffC: Staffing cost

MarketingC: Marketing cost

StoreC: Store cost

OBI: Online business investment

R: Revenue

R-C

Profit

R: Revenue

C: Cost

(R × 100)/MV

Market share

MV: Market value