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Table 3 An example heuristic for situation impact on a target KPI

From: A goal-oriented, business intelligence-supported decision-making methodology

Contribution level Description
Positive A situation with a positive contribution (i.e., an opportunity) positively impacts the expected result from the target KPI. Therefore it will move the impacted threshold closer to the target value. In other words, such opportunity reduces the range of acceptable values or increases the expectation about the outcome for a KPI towards the target. Hence, the KPI’s current value in this new context will lead to a lower satisfaction value if it is not improved.
Negative A situation with a negative contribution (i.e., a threat) negatively impacts the expected result from the target KPI. Therefore it will move the impacted threshold closer to the worst value. In other words, such situation increases the range of acceptable values for a KPI towards the worst value (i.e., it reduces the expectation about the outcome of the KPI). Hence, the KPI’s current value in this new context will lead to a higher satisfaction value.