From: Determining the revenue contribution of logistics customer service improvements: a multi criteria decision making approach
Price
Product
LCS
Others (e.g. promotion)
1
3 ˜
5 ˜
7
3 ˜ ‐ 1
5 ˜ ‐ 1
7 ˜ ‐ 1
Relative importance (Σ 100%)
38.09%
40.91%
11.39%
9.6%